Ugandan artist Apollo BW has released a tourism-focused album titled “Rearrange”, transforming the launch into a celebration of Uganda’s beauty and cultural richness. The event, held at Tales Lounge, drew creatives, government officials, and tourism enthusiasts, highlighting a unique blend of music and national pride.
State Minister for Tourism, Martin Mugarra Bahinduka, praised Apollo BW for using his music to spotlight Uganda’s landscapes, culture, and heritage. Addressing the audience, Bahinduka emphasized unity over political differences, urging Ugandans to collectively celebrate their nation:
“We may come from different sides of the coin when it comes to politics, but we are all Ugandans and we live in a beautiful country.”
He encouraged citizens to actively promote Uganda’s tourism, noting that even simple efforts like filming and sharing videos of local attractions could help the country’s image. Bahinduka also recognized the significant investment in the album and invited tourism promoters to involve Apollo BW in future campaigns.
The EP’s lead single, “Ohh Uganda,” embodies the album’s theme, celebrating the country’s natural beauty and cultural richness.
Apollo BW personally traveled across Uganda to capture high-quality visuals for the project, reinforcing his role as a cultural ambassador.
Bahinduka noted that Apollo BW’s dedication not only promotes domestic tourism but positions him as a potential ambassador for Uganda internationally.
This launch blends music, culture, and tourism advocacy, making it a call to action for every Ugandan to participate in showcasing their country.
